Our Mission
Spark imagination, build real skills for Aussie kids!
We are a small, passionate family business on a mission to inspire creativity, learning, and connection through safe sensory toys that grow with children from early play to advanced creations. Today, kids spend more time on screens than ever before, often at the cost of imagination, real-life interaction, and genuine discovery. We are here to help Aussie families find a better balance, offering screen-free play that sparks imagination, builds real-world skills, and strengthens social bonds. With Happy Toys, play isn’t just fun, it is deeply meaningful, helping children grow in creativity, confidence, resilience, and social skills they will carry for life.
Here are reasons why you'll love Happy Toys!
Screen-Free Fun
Our magnetic sensory toys keep kids engaged, creative, and learning without relying on phones, tablets, or TV. Loved by Australian children, and even parents who join in the fun.
STEM Learning Made Fun
Kids learn balance, stability, and trial-and-error thinking. Endless building possibilities fuel imagination and storytelling. Encourages sequencing, planning, and pattern recognition.
Social & Emotional Growth
Building together encourages kids to express ideas, listen, and collaborate. Completing designs with friends or family builds pride and strengthens relationships.
Join over 5000 families and support our mission to create a better environment for Aussie kids!
Every block encourages creativity, problem-solving, and communication, while strengthening family bonds through screen-free play that everyone can enjoy together.